Molson Coors Returns to Super Bowl Broadcast for First Time in More than 30 Years

Dear Client: Today, Molson Coors is announcing that it will return to advertising on the national Super Bowl platform for the first time in more than 30 years.  It comes on the heels of last month’s announcement that Anheuser-Busch is ending its agreement as the exclusive alcohol advertiser for the Super Bowl, a deal A-B had held since 1989, effectively allowing other bev alc brands to advertise during The Big Game [see BBD 06-17-2022].  Molson Coors is the first major