Molson Coors’ Low-Risk Approach to Recent Hits

Dear Client: If you lazed into the holiday-led week like many others did, perhaps you missed Tuesday’s BBD. We'll catch you up: It was about how brewers are unlocking value in beer by looking outside of the core category — striking all kinds of alliances.  Molson Coors chief Gavin Hattersley shared how they are doing just that at yesterday’s Barclays Global Consumer Staples Conference. Testing brands with outside partners allows them to wade into new, dynamic propositions without drowning in