Molson Coors Lightens up: Cutting 100 (Mostly Economy) SKUs

Dear Client: This morning, right before its earnings call, Molson Coors has just told its distributors that it is significantly pruning its portfolio – mostly in the economy segment, involving brands they’ve already deprioritized. The idea is to make the brewery much more efficient, able to improve overall supply, and on trend.  With this move, they’ll also totally overhaul and realign their economy portfolio, centered around four subsegments – economy light, economy regular, economy ice and malt – and 10