Molson Coors Brings a Tequila RTD to its System

Dear Client:  Damn, Pete Marino wasn't kidding when he told our Beer Summit last week that there is "more work to be done in the wine and spirits space."   Yes, the partnerships keep on coming for Molson Coors. This morning, the brewer announced yet another new gig via its emerging brands team: a deal with a company called CKBG for the MC system to distribute "Superbird," a tequila-based ready-to-drink cocktail.  Molson Coors is calling this its "first entry" into the