Modelo’s Mejor Año

Dear Client: Modelo is tearing things up as we round out the year. We’ve reported – but many still don’t realize – that Modelo Especial has actually been tracking as the no. 2 beer brand in IRI off-premise dollar scans for the last few periods, having passed Michelob Ultra in multi-outlet and c-stores since roughly … Continue reading "Modelo’s Mejor Año"

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