Modelo’s Mejor Año

Dear Client: Modelo is tearing things up as we round out the year. We’ve reported – but many still don’t realize – that Modelo Especial has actually been tracking as the no. 2 beer brand in IRI off-premise dollar scans for the last few periods, having passed Michelob Ultra in multi-outlet and c-stores since roughly the fall.  It’s still neck and neck, mind you: In IRI’s most recent data set, to 11/28, Modelo Especial has about $2.76 billion in MULC