Modelo Especial is King of Latest NIQ Beer Dollars

Dear Client: At the start of this month, we pointed out how Modelo Especial joined Bud Light as the top-selling beer in NielsenIQ’s convenience channel during the four-week frame ending April 22 [see BBD 05-04-2023]. Checking in less than a month later, we see that Modelo Especial is now not only firmly in the top spot in convenience during latest frames, but also sitting as the no. 1 beer by dollar sales in NielsenIQ's total off-premise channels as well. Indeed,