Modelo Aguas Frescas Expanding to 14-Plus States in March

Dear Client: Early this summer, we shared news that Constellation was piloting a test of Modelo Aguas Frescas in the Las Vegas market.  Back in May, the company described the Modelo Aguas Frescas brand as “a new line of vibrant and flavorful spiked malt beverages that celebrate the bold, fruit-forward taste of authentic aguas frescas found in Mexican street markets, with a twist.”  By now, the Modelo Aguas Frescas brand has done well enough in initial tests that the company