MillerCoors Set to Give Sol a “Full Brand Refresh”

Dear Client:It's October and that means MillerCoors' 10-year test run with Sol is officially underway.What does the brewer have in store for the brand while it's under their wing? It appears priority number one is a repositioning of the brand.Matt Reischauer, director of brand marketing for the MillerCoors economy portfolio and Mexican imports, told the MillerCoors Behind the Beer blog that the plan is to target bicultural Mexican-Americans in their mid 20's with messaging "rooted in authenticity and optimism.""We're going