MillerCoors Seeking Alignment and Shared Goals With Distributors

June 19, 2013 Dear Client: A-B has its alignment initiatives, and now MillerCoors is seeking "alignment and shared goals" with their distributors. Among the highlights at yesterday's MillerCoors New York Divisional Seminar -- where your editor's spy blended in with the swanky Wall Street types -- was an ambitious distributor coalition program outline called Framework for Growth. The new "aligned goals" program is initially leveraged against 7 of their largest distributors, who represent about 17% of their business, including Andrews,