MillerCoors Secures Another 10-Year Run With Vikings

Dear Client: MillerCoors will announce this morning its continued sponsorship of the Minnesota Vikings, in a big way. They're extending the current sponsorship for another 10 years, and are a "Founding Partner" of the new U.S. Bank Stadium, estimated for completion in July 2016. The brewer has been an exclusive beer partner of the Vikings since 2002. The 10-year Founding Partner agreement includes prominent signage and "unique guest entertainment throughout U.S. Bank Stadium, including a large party deck in the