MillerCoors Promises to Drive Redd’s, Coors Light and More in Recent Memos

Dear Client:Right before BBD was about to hit the lights and pack it all up for Thanksgiving break, we got a flurry of MillerCoors memos. Apparently the brewer has sent a lot of communication to distributors over the past week -- not surprising, since they just wrapped a National Distributor Council Meeting mid-month.FOCUS ON REDD'S One memo addressed Redd's -- also not surprising, considering the recent action in the FMB category. Brewer realizes the brand is of paramount importance to