MillerCoors’ New Stuff

November 2, 2011MillerCoors' New StuffDear Client:When MillerCoors chief Tom Long took the stage at their Fall distributor meetings, (which your editor lurked in the back row of), he emphasized in today's environment "change is the new norm" and "The winners will be playing offense... they'll be able to focus where the growth is, while simultaneously defending every inch square of space they currently have. " MC will be playing offense next year with a few new innovations set to hit