MillerCoors Digital Marketing Play

March 19, 2014Dear Client: MillerCoors has upped its investment in digital marketing to help insert the brand in more online conversations. In fact they've been on a spree, striking deals with AOL, Comedy Central, Complex, Spotify, the Weather Company and others, per report by Ad Age. These deals are representative of the brewer's plans to boost a 50% increase in digital video spending for 2014. But the overall cost of these deals is unknown, though vice president of marketing Jackie