Beer Business Daily – beer industry news and numbers

Miller Taking Share For First Time in Decade

Miller Brewing Co. says it took share over the six months ending September 30. That's the first time Miller has gained share since the early 1990s. The reason: Miller Lite. Miller president Norman Adami told reporters on a conference call that Miller is "taking market share for the first time in many years" and that Miller Lite's double digit growth over the period was "largely by our own marketing and distribution and sales initiatives, rather than the low-carb tail wind...The

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