Miller Pulls Plug on Brutal Fruit Test

Miller Brewing Company told distributors this week that it is ending its test-marketing of Brutal Fruit, and will not roll out the malternative nationwide. The brand, which was successful in South Africa, was tested in Seattle, Tampa, and Richmond, VA starting in March. A distributor told BBD that the brand had "pretty decent sales but never caught fire like a Smirnoff Ice or a Mike's".Miller wrote to distributors that they will "continue to explore a variety of brand and package