Miller Lite’s New Campaign: “Light Beer Shouldn’t Taste like Water”

Dear Client: "Light beer shouldn't taste like water. It should taste like beer." That's the tagline of Miller Lite's newest campaign, in two 15-second spots. The ads dramatize athletes pouring "extremely light beer" all over their faces to cool off after a strenuous workout (continuing Lite's long standing campaign of skewering Mich Ultra). Those scenes … Continue reading "Miller Lite’s New Campaign: “Light Beer Shouldn’t Taste like Water”"

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