Miller Lite To “Hold True”

Dear Client:That's the new line from the marketers at MillerCoors as they launched their distributor sales conference in Las Vegas yesterday. "Hold True" has more meanings than one: 1. For consumers, it means holding to the authentic original light beer, with minimalist graphics on its packaging, and 2. For distributors, it means "Hold True".... Since ML has been growing lately, hold onto your loyalty to it.The brand has seen some signs of Lite (ahem). Brand vp Greg Butler says, "This