Mike’s Hard on Fire

Mark Anthony Brands is quietly having a very good year. Though we often spill more ink over other FMBs, like those on the apple or soda train, MAB's Mike's Hard Lemonade brands are snagging serious gains. In fact, per latest IRI, Mark Anthony Brands have the second-highest dollar share gains in multi-outlet and convenience among top 10 beer vendors: for the 4- and 12-week periods, to 8/7, the producer is up 0.10 and 0.12 dollar share of category. That trails only Constellation's gains.

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