Mike’s Hard Chief Thinks Seltzer Could Reach 10 Share this Year

Dear Client: After yesterday's note on seltzer's boom during recent shopping weeks, we were able to coax the Mike's Hard gang out from their relative quiet.  In recent weeks, the fast-growing producer seems to have been lying low, even as seltzer continues to fly off the shelf.  But chief Phil Rosse did give us a bit of color and update on their hopes for the year.  We reported yesterday that the White Claw Variety Pack was the top selling SKU