Mich Ultra Reaches Beyond the Physically Fit in Super Bowl Spot

Dear Client: When’s the last time you saw a Michelob Ultra ad that made you laugh?  The spots featuring Chris Pratt, maybe? Before and after that, however, you may be drawing a blank.   Well, the brand’s upcoming Super Bowl spot may just change that. The brand, synonymous with intense, sweaty marketing, will use the big stage to show a lighter, more inclusive side of the brand, that aims to reach beyond the physically fit drinkers.  Now the second largest brand