Mich Ultra Expands Campaign to Take on Wine

Dear Client:Last week we caught up with VP Mich Ultra, Azania Andrews. It was timely, as Ultra was the official sponsor of the weekend's NYC Marathon.But first, she reiterated the 30,000-foot talking points for the on-fire brand: Besides Ultra's double digit growth, it's also the fastest-growing beer brand, Azania told BBD, and the second-fastest growing brand in the on premise.The majority of Ultra's volume today is in bottles and cans. They're seeing a lot of growth in cans, but the