Memorial Day Sunshine

The Truth Squaders have spoken, and the sentiment seems to be that a combination of blue bird weather and easy comps made it an excellent Memorial Day weekend for most beer companies. Success stories flowed in from all types of distributors from every geography in the country. With a few exceptions, it also appears that discounting was less than last year, or at least less than Labor Day.SIDEBAR: The one setback that was consistently heard: Not as much display activity