Memorial Day Slumps Against Tough Comps and Higher Prices

June 20, 2011Memorial Day Slumps Against Tough Comps and Higher PricesDear Client:Beer volumes were down 0.9% in all channel scans for the two weeks ending June 5, which includes Memorial Day (which was May 30), according to Symphony IRI. That trend is no great shakes, eh. But when you look deeper into the data, you find that we were up against a pretty tough comparison. The average pricing per case was up forty cents, versus 29 cents last year. Last