Memorial Day Fairly Strong

Beer Business Daily June 16, 2010 Memorial Day Fairly Strong Dear Client: Memorial Day early scans show that perhaps the weather pulled the beer business out of its slump. Nielsen supermarket scans for the two weeks ending June 5 (compared to the two weeks ending May 30 last year, to compare apples-to-apples) show that the beer industry reversed its negative run rate to being up 2%. Not too bad. Gains were lead by Mexican imports, yes imports, and malternatives (particularly