Mega-Brands on the Rebound

Coors Light once again is the shining knight in silver armor so far in 2011, gaining 0.4 volume share in Symphony IRI all channel scans year-to-date to February 20. If Coors Light continues this trajectory, expect it to surpass Budweiser this year as the number 2 beer brand. But Bud Light is also on a big rebound, gaining 0.3 share points this year, followed by Modelo Especial, gaining 0.2 share despite it being the 14 largest brand in SIG scans

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