Mega-Brands Lifecycle?
Long Says that’s insane

Dear Client:Beer Business Daily sat down with outgoing Beer Institute chairman and MillerCoors chief Tom Long for a few minutes at a Pfister Hotel smoky back room in Milwaukee to discuss a few issues that were on our mind. You, my friends, are a fly on the wall. BBD: The contention that all beer brands have life cycles is taking hold in the industry. Is there any research that shows that this cycle is broken today and that this is