Meet the Newest Beverage Trade Org: The Adult Non-Alcoholic Beverage Association

Dear Client: There's a new trade organization in town, and it aims to promote the wares of adult non-alcoholic beverage companies. Naturally, it is dubbed the Adult Non-Alcoholic Beverage Association (ANBA). And it is officially announcing itself today. Made up of some 40 members across the non-alc beer, wine and spirits spectrum - including big names like Athletic Brewing and CERIA -- the non-profit is "dedicated to promoting, protecting, and growing the adult non-alcoholic beverage industry in the United States,"