MC Unveils Spirits Route to Market Plans and Other Highlights from Distrib Council Meeting

Dear Client: During the first in-person meeting this year of the Molson Coors National Distributors Council, on May 4 in Denver, MC distributors learned more about the process the company will use when assigning its spirits products (including new bourbon line, Barmen 1873, and Five Trail American Whiskey). Brian Feiro, president of U.S. sales, laid … Continue reading "MC Unveils Spirits Route to Market Plans and Other Highlights from Distrib Council Meeting"

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