Mallika Monteiro on Constellation’s “Innovation Ecosystem”

Dear Client: “We've been on an interesting innovation journey at Constellation,” Mallika Monteiro, EVP and Chief Growth, Strategy, and Digital Officer at Constellation Brands told our Beer Industry Summit last week.  “About five or six years ago we weren't doing much innovation in beer overall. We were doing what I would call 'copycat' innovation in wine and spirits."  They’ve since “leaned in” to "a handful of principles" about approaching innovation.  “The first is to be really consumer centric and take