Long: Tweaking Lite

December 20, 2011Long: Tweaking LiteDear Client: It's no secret that turning around Miller Lite's trends will be job number one in 2012. Miller Lite will get new creative, packaging (a new can with second opening to facilitate flow), and perhaps even some tweaking of the its brand positioning in the Spring, MillerCoors chief Tom Long told the Wall Street Journal in an interview. While Coors Light has enjoyed gains in distribution since the merger as the smaller of the two