Lite Marketing Steals the Show

March 27, 2014Dear Client: On Day 2 of the MillerCoors distributor convention, Miller Lite stole the show (I never thought I'd be writing that again). They are extending the current original white can graphics until October, when a slightly updated version will start to hit the shelves. Yep, a version of the original white can will become permanent, which got plenty of distributor applause. In fact, we haven't heard such a positive distributor reaction to Lite marketing in about ten