Lipton Hard Iced Tea Launch Hits This Month Via Blue Cloud

Dear Client: A lot has happened between now and last September, when we first wrote that FIFCO USA was developing a Lipton-branded hard iced tea product through a licensing agreement with the "Pepsi Lipton Partnership," to be launched in 2023 -- of course, through the Blue Cloud network.  Recall, when former FIFCO USA sales chief Dan Hennessy alerted their own distribs to the new product last fall, he likened it to “contract manufacturing,” which would make FIFCO itself stronger [see