Lester: On-premise Shut Downs Could Bleed Beer Industry $8 billion Through June

Dear Client: Whenever the viral spread begins to slow down, it seems that the economic crisis will pick up, NBWA chief economist Lester Jones shared in a BI/NBWA State of the Industry Briefing earlier this week. If there's any comforting news for our industry as we head into this imminent economic crisis, it's that alcohol consumption has been “consistent and stable” for a long time, Lester reminded. Around two-thirds of the U.S. population have drunk alcohol since basically World War