Latest Nielsen too Good to be True?

Dear Client:Beer might have benefitted from a pre-Super Bowl Saturday in last week's Nielsen report, but it was still looking pretty damn good and the momentum has carried over into this week's set of data. The latest Nielsen data for the four weeks stretching through March 5 shows overall beer volumes to be up 5.4%, and its YTD trend is now up 2.6%. We were hoopin' and hollerin' over last week's volumes being up 3.6%.SEGMENT BREAKDOWN. FMBs are still the