Latest Nielsen Numbers Soft as Charmin

Dear Client:The latest round of Nielsen numbers are in and they're soft like Charmin. Just look at these findings below:For the four weeks to February 10 (this includes Super Bowl Sunday 2/4), there wasn't a single segment that grew double digits. Super premiums came the closest, up 6.5% in all outlet, according to Nielsen.There wasn't a single segment that bested its YTD trend during the frame either. Budget was right on the cusp, up 0.9% over the frame, which is