Latest Nielsen: Not Much Holiday Boost

Dear Client:If you were hoping the Thanksgiving holiday might provide a small boost to beer numbers, the latest Nielsen doesn't seem to suggest so. It was a pretty clean comp: This year's Thanksgiving fell on the 23rd, where last year it was the 24th of November. So how did beer fare?The latest 4 weeks to November 25, beer volumes were down 3.3% in Nielsen's all-outlet channel. That's a slight improvement from the prior 4-week trend (which was down 3.8%). But