Latest Nielsen: Miller Lite Winning Battle of Titans – Comparatively

Dear Client:Latest Nielsen numbers (the four weeks to 9/22) are pretty much in line with YTD, or a hair better.Overall volumes were down 0.4%, just a smidge better than the -0.5% trend.You had the regular push and pull:Above premium was up more than 7% in volume, or 2.6 share. That was driven the most by super premiums, up 13% and almost a sharepoint, and FMBs, up 16.3% and also almost a share point. Cider and imports saw single-digit gains. Craft