Latest Bud Light Numbers: Have Declines Hit their “Floor?”

Dear Client: Now more than a month into the Bud Light Backlash, latest scans for the week ending May 6, show that that trends aren’t getting much worse, but certainly not getting any better either. Declines for week five of this controversy turned-crisis, show that Bud Light dollars and volume were down 23.6% and 27.7%, respectively, per NielsenIQ data supplied by Bump Williams Consulting. That’s nearly on par with the declines seen in the prior week (the week ending April