Last Bastion of Live TV Advertising for Beer at Risk

Dear Client:TV advertising on live sports broadcasts -- particularly the NFL -- has taken a big hit this season, and may be a factor in why big NFL sponsor Bud Light has posted weak sales in the third quarter. Monday Night Football ratings alone are down an astounding 24% this Fall, and down 12% overall. A-B has bet heavily on the NFL this season -- recall that they announced NFL team cans, each with the logo and color of 28