Larger Craft Packs A Tough Sell to Kroger, and Other CBC Retail Panel Highlights

Dear Client: One of the biggest takeaways of the retailer panel at CBC, which featured a slew of Kroger (and its banners) beer assortment and category managers? They’re not so hot on larger craft packs. Not just the 15- and 18-packs; even 12 packs. “I wanna caution everyone on the larger packs,” said Matt Boyd, … Continue reading "Larger Craft Packs A Tough Sell to Kroger, and Other CBC Retail Panel Highlights"

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