Lagunitas’ Biggest Bet Next Year is Hoppy Water

Dear Client: “Hoppy refresher is our big bet in 2023.” That’s what Lagunitas sales chief Tony Amaral told BBD on our recent trip up the coast of California to visit the top craft brewer’s sprawling brewery in Petaluma. Yes, you read that right. Lagunitas, which is gearing up to celebrate its 30th anniversary after building a legacy craft brand slinging IPAs, is throwing its energy behind boosting its NA Hoppy Refresher sparkling water.  Of course we asked about Lagunitas’ other