Lachky on Marketing

December 19, 2013Dear Client: We recently caught up with former A-B chief creative officer Bob Lachky, who left A-B in 2009. Bob is legendary in ad circles for creating such iconic beer advertising as Whassup, Budweiser frogs, Louie the Lizard, I love you man, and the Real Men of Genius radio ads, among others. Now that Bob's been gone nearly five years, we thought we'd catch up with him to get his opinions on who is doing beer marketing right