Labor Day Pricing

September 6, 2011 Labor Day Pricing Dear Client:Labor Day beer ad pricing is up slightly from both last year and from the July 4th holiday period in supermarkets. Consumer Edge's pricing survey of 15k stores found pricing up low single digits, with Bud and Miller brand families up 1% and Coors up 3%, Heineken and Sam Adams up slightly and Corona flat. Our own sampling of 15 supermarket ads around the country seems to corroborate Consumer Edge's research. Our survey