July 4 Stock Outs Belied Beer Growth

Dear Client: Wholesalers’ Fourth of July reads are starting to trickle into the BBD inbox, and so far, so good.  (Although we must note that when asking for self-reporting trends, distributors who are up are more likely to reply.) The majority of distribs writing in said their sales were up low to mid-single-digits for the week leading up to the Fourth of July versus a year ago, despite wide out-of-stocks.  That’s better than we expected, considering the wave of COVID-induced