Joose Fronts New Sales/Marketing Structure, New Product

Dear Client:United Brands, makers of the Joose lines of FMBs, has been somewhat quiet for a while. But for the last three months behind the scenes they have been on a hiring spree starting with former Mike's chief Phil O'Neil. They've hired some folks from Heineken and one from Mike's, seven in all, and more on the way, filling out their national accounts, sales, and marketing teams. Phil told BBD on Friday that he "wants to let [founder] Michael be