Joe on Distributors

November 13, 2012Dear Client:In a wide-ranging discussion during the Beer Marketer's INSIGHTS Seminar in New York yesterday, consolidation consultant Joe Thompson of IBG reiterated that you if you think you want to sell in the next five to ten years, "then go ahead and sell. But if you want to stay in the business, then you'll have to buy." He showed a map of the mega-distributors for both A-B and MillerCoors systems (Joe defines mega as over 15 million cases),