Jim and Craig’s Hot Takes on Three Tier

Dear Client: The Brewers Of Pennsylvania held their annual Meeting Of The Malts at a new venue, in Chocolate Town, Hershey PA, at the Hershey Lodge last week. A highlight of the full evening was a Bar Stool to Bar Stool conversation on The Three Tier System featuring Boston Beer Co.’s Jim Koch and Craig Purser, chief of the National Beer Wholesalers Association. Despite the sometimes heated rhetoric of franchise reform, Craig and Jim seemed to be more in agreement