January Retail Sales Not as Bad
Shipments

Dear Client:The numbers are in, and they're terrible and ...... meh, not so bad too. The St. Louis Post-Dispatch Lager Heads blog is reporting this morning that A-B's shipments were down a whopping 12.2% in January. Wow. That's quite a drop. (Remember one less selling day and Super Bowl timing).However, IRI all-scan retail numbers show that beer case sales were only down 1.8% in January. But those numbers are for the four weeks ending January 24. So they don't reflect