It’s Time for a Light Beer Game Changer

Earlier this week we reported on hot market share growth of brands like Bud Light Lime-A-Rita, Redd's Apple Ale, Black Crown, Modelo Especial, Corona, Michelob Ultra, Angry Orchard, Busch Light, Pabst Blue Ribbon, Dos Equis, and Third Shift. We noted that while some of these are FMBs, new brands, and darker lagers, the majority are pale yellow lagers, yet only two are low calorie. Many of you noted that it's not the style that matters, it's the branding and marketing.

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