It’s All About Digital

Dear Client:Then some of those aforementioned big, iconic declining brands broached the stage to talk about some strides - particularly in digital campaigns, at the Beverage Forum in New York this week. A-B North America digital marketing VP Lucas Herscovici talked about the traction they've made with the Budweiser Made in America concert campaign. Bottom line, it's helped them see, "for the first time 20 years, Budweiser growing penetration in consumers 21-27." Lucas claims the program helped them reach over